“It's better to have 1000 customers love you than a million kind of like you”.
How about finding 1000 customers that love you, and doing that 1000 times?
To achieve that, you need to micro-target at scale.
And to be able to micro-target at scale, you need to understand Topicgraphics.
Market segment defined by a common interest (topic). People (target audiences) are connected by a common interest as opposed to demographic data.
We help brands and businesses triple their growth by:
For most brands and businesses, the messaging and targeting behind their marketing campaigns is creative lead - A top-down approach. Their best minds come together to come up with creative messages and push these messages onto the audience in the hope that they resonate.
Using our unique expertise in social big data we deep dive into your industry’s data and perform a topicgraphic analysis. With this, you don’t need to guess as to what creative messages may or may not work. We use hundreds of millions of data points to create a birds-eye view (insights) on your target audience, and to understand which messages are going to appeal to which segment of your target audience, way before the creative process start.
Furthermore, a topicgraphic analysis uncovers hidden gems like the intrinsic values of your target audience, unknown influencers, undiscovered keywords, tribes, unofficial and official channels, events, and much more. And with the power bestowed on us by this data, we are able to build a model to predict the purchasing behaviour of your target customer.
This becomes the rocket fuel for all your marketing campaigns.
Based on the topicgraphic analysis, we'll have consumer insights for your industry, product, and brand. Insights that'll maximise new revenue streams for your business.
Afterwards, we'll develop and execute creative marketing strategies to amplify your brand or business to reach millions of potential brand loyalist by micro-targeting at scale. Strategies include:
Our expertise will help you leverage the power of personal connections to engage billions of people worldwide (micro-targeting at scale).
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