The first rule of marketing: understand what people want (...to buy, talk about, learn), and give it to them.
It’s that simple.
From a family picnic gathering of a summer solstice celebration in Baker Bay San Francisco,
to a 70,000 people temporary society experiment, Burning Man is the most remarkable transformational
festival in the world.
Affecting art, media, innovation, tech and culture of the western world and its market,
Burning Man Org managed to turn the potential power of unity and alignment of a
counterculture into a massive centralized network and a user-generated, gigantic,
life-changing brand experience.
Read more on our Burning Man and transformational festivals publication on Medium or get the entire research.
Moms constitute an incredibly cohesive and effective web-tribe. Their members, who have in common a very impacting physical and psychological condition, deeply trust each other and influence each other’s actions (including purchasing or ruining brands’ reputation).
They need each other and trust each other because nobody else (the non-moms) can understand them. In fact, if you want to choose the right influencers for the mothers’ segment, you must keep in mind:
Read the moms’ case study to find out more
Just to name some clusters: gay foodies, vegan foodies, vegetarian foodies, healthy foodies, organic food lovers, fashionista, fast foodies, hipsters (ex: street food lovers), raw food lovers, gourmet/molecular foodies, seafood lovers, meaty foodies, experience lovers, cake/patisserie lovers, Slow Foodies, typical/regional/traditional food lovers, historical food lovers, shabby chic foodies, Asian, French, Italian, Peruvian, Mexican, Tex-Mex ........ food lovers, ethnic food lovers.
“I really feel like Mike Judge has never been to Burning Man, which is Silicon Valley,” Musk said. “If you haven’t been, you just don’t get it. You could take the craziest L.A. party and multiply it by a thousand, and it doesn’t even get fucking close to what’s in Silicon Valley. The show didn’t have any of that.” Read more on Medium or get the entire research.
Other topicgraphics analyzed at Audience Finder:
Get your no-obligation, FREE consultation todayGET MY FREE 30-MIN CONSULTATION